Build The Right Brand
Beat Your Competition
What is Branding Strategy?
What's Your Company's Brand?
A brand is your logo, your website, and your tagline. A brand is your color scheme and your brand usage booklet. It’s your building, your employees, your management team, and your culture. It’s your products or services. It’s your pricing model and it's the way you do business. It's how to treat your customers and your business partners. A brand is all of those things.
Branding is what makes your company your company.
A brand is how your customers interacts with and thinks about your business.
How to Develop a Good Branding Strategy?
1. Know Your Audience
It's no secret that different people want different things. You can't (usually) target a product to a pre-teen the same way you would target a product to a college student. Learning what your audience wants from a business in your industry is vital to creating a brand people will love.
2. Competitive Research
What makes your business unique in your industry? What can you offer your consumers that others can't? Knowing the difference between you and your competition is imperative to developing a successful brand. Keeping an eye on your competitors will also educate you on what branding techniques work well and those that don't.
3. Design A Memorable Logo
Once you know your business inside and out, it's time to bring your brand to life. Although the logo is not the entirety of the brand identity, it's a vital element in the branding process -- it's the most recognizable part of your brand. It's on everything from your website to your business cards to your online ads.
4. Develop Good Content
In every way, your content is your brand online. It's your story. And every piece of content you publish reflects on, and defines, your brand. So, great content, great brand. Boring content, boring brand. Use language that matches that personality of your brand. If your brand identity is high-end, use professional language; if your brand is laid-back, be more conversational.
5. Engage on Social Media
One great way to establish a connection with your consumers is through social media. There are plenty of options that you can use to establish your brand identity. Social media is also great for conversing directly with your customers. If you're mentioned in a post (especially if the customer has a question or concern), be sure to give your brand a good reputation by responding fast and politely.
6. Monitor Your Brand
Similar to other aspects of marketing, it's difficult to know what you're doing right without tracking key performance metrics. Use Google Analytics, surveys and comments to monitor your brand and get a sense of how people interact with you. This will guide you to implement changes to your brand as needed, whether it's to correct a mistake or to improve brand identity.