DIGITAL MARKETING
RESEARCH. OPTIMIZE. GROW.
Right Keywords to
Attracts Right Audiences
Why Keywords Are Important for SEO?
In terms of SEO, keywords are the words and phrases that searchers enter into the search-bars of search engines like Google. Take all the words that are used in images, video, copy, etc — these are your primary keywords.
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As a website owner and content creator, you want the keywords on your page to be relevant to your target audience. Who do you want as your ideal customer? What are they likely to type in Google's search-bar? Utilize these keywords and your audience will have a much better chance of finding your content among the results.
Keyword Mapping for SEO:
How To Use Keywords On Your Website
1. Install SEO Plug-in
Arguably the most important first step to quality SEO content. SEO plugins allow you to easily optimize your website’s code and structure to make it more crawlable by search engine spiders. It reminds you to write a title tag and meta description that’s optimized for keywords. But make sure they are unique for every page!
2. Research Keywords
There are many different tools available that can help you create the best keyword groupings to help you maximize your SEO and SERP results. Specifically on how to find short-tail and long-tail keywords. Some popular keyword research tools include Google Trends, LSIgraph, Google Keyword Planner tool, and SEMRush.
3. Add Keywords on Site
Keyword-rich copy will help your website's search engine ranking, but it can be a chore to incorporate targeted key phrases. There are a few subtle ways to boost your keyword count. These ways include adding title tag-lines, alt-tags and content headings, optimizing anchor texts, and using plurals or different tenses.
4. Add Keywords to Posts
Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this actually hurts your SEO because search engines consider this keyword stuffing. A good rule of thumb is to write naturally and optimize for just one or two long-tail keywords per blog post.
5. Add Alt-Tags to Images
Alt text (alternative text), also known as "alt tags,” are used within an HTML code to describe the appearance and function of an image on a page. Alt tags will be displayed in place of an image if an image file cannot be loaded. For example, a photo of pancakes will show up as <img src="pancakes.png" alt="pancakes">.
6. Try Long-Tail Keywords
General keywords are short and cover broad topics. These keywords include names of common services or products (i.e. car repair). Long-tail keywords are longer and more descriptive than general keywords. These keywords include location, demographic, and customer needs (i.e. car repair in New York).