DIGITAL MARKETING
RESEARCH. OPTIMIZE. GROW.
Improve Your SEO.
Rank Higher in Search.
What is SEO?
“No website can stand without a strong backbone. And that backbone is technical SEO.” — Neil Patel, Kissmetrics.com
How do I Improve my website's SEO?
SEO scares a lot of business owners because of its intimidating degree of complexity. The 3 main questions are:
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What is SEO?
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How do I enhance my website's SEO?
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How do I know if my SEO budget is worth the money?
If you break SEO down into its main components, it looks much less intimidating. And for most business owners, it's definitely something worth learning.
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Also, when you break your website strategy into smaller parts, it makes it easier to see which part is working. And, more importantly, which part isn't.
To illustrate this, I've broken down SEO into 8 components that makes up a successful long-term search strategy:
What are the Main Components of SEO
4. Backlinks
Backlink building is the process of getting other websites to link back to your website. The most important part as a marketer is creating high-quality content your audience wants. Focus on that (and get it right) and getting high-quality backlinks should come easier. Today, the process of gaining backlinks is one of the most essential components of your site's overall success. But it all starts with quality content.
5. Keywords
Keyword research is the process of researching popular search terms people type into search engines like Google, and including them into your content so that your content appears higher on a search engine results page (SERP). Today, more people are asking full sentenced questions due to voice search devices. It has become a smart SEO practice to target keyword phrases that are 4-6 words long (longtail keywords).
6. Traffic
It is important to analyze SEO Traffic KPIs to see how many visits to your website are the result of organic versus paid search traffic. Here, you can also see where your traffic is coming from and how your competitors are doing. By analyzing your traffic, you keep a pulse on evolving technologies, Google’s shifting algorithms, behavioral changes in your market, new apps and devices, etc.
7. Ranking
Rankings in SEO refers to your website’s position in SERPs (e.g. Google). There are many factors that influence a website's Google rankings, such as content relevance to search terms (keywords), quality of content (shortened text, not over-spamming words, etc) and quality of backlinks pointing to the page. The relationship between ranking and clicks (traffic) is strongest amongst the top 3 search results.
8. Optimization
After analyzing all the metrics and preparing content, it's time to optimize. There are so many different factors that contribute to ranking higher on SERPs. The top 5 things in my opinion are: keywords, frequency of posts, metadata, alt-tags, and backlinks. However, it all comes back to quality content. Quality content is the number one driver of your search engine rankings and there is no substitute for great content.
1. Web
This part refers to your overall website.
Is your website content search engine optimised?
Does your website look good?
Would your users want to browse your website once they arrive?
Can Googlebots "crawl" your site?
Is your website built to excel in SEO?
Does it load fast on desktop and mobile?
Is it mobile friendly?
2. Analysis
The online world has become increasingly competitive. In order to succeed in SEO, you must understand all the metrics of your website. For example, stock traders look at charts and graphs in order to make successful trades. SEO experts must also use tools and charts in order to make successful business decisions for your website. Some of these tools include: Google Trends, Google Analytics, SemRush, MozPro, Ahrefs, etc.
3. Content
We all know that every successful business must have good content on their website. But creating informative content is not good enough. People won't have the chance to read your content if they are unable to find it online or if it’s a jumbled mess. Good marketers get that, and, are very detailed with on-page optimization to drastically improve the chances of your content ranking higher.