DIGITAL MARKETING
RESEARCH. OPTIMIZE. GROW.
Social Media Promotes
Brand Awareness And
Customer Engagement
What Makes a Successful Social Media Strategy?
The life of social media is people. People like you and me. People who laugh, cry, get mad, go crazy, get married, divorced, have kids, lose family members, win jobs, lose jobs, get promotions, win new clients, get new opportunities, have fun, play hard and work hard.
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Offer value to the people in your community with a goal of building real relationships. Ask questions, be authentic. Offer value and knowledge. Inspire your communities to connect with you with a foundational goal of achieving their objectives. It is all about them and not you.
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Aside from that, you should constantly try different tips and tricks in order to achieve success for your brand. As time progresses, social media marketing strategies will change. Therefore, it is important to always be aware of the direction social media is headed!
For example, nowadays, video content is very important. Video content gets 4-5 times more engagement than regular text or image content. In fact, businesses that aren't regularly investing in video content are already falling behind social media marketing trends. This can lead to stagnant or negative growth. Especially as the younger generations age and begin to make up most of the work force.
Keys to Effective Social Media Marketing
1. Be Authentic
People connect with people. Even though you're a business marketing on social media, you still have to be personable in your brand’s message. Never focus on perfecting social media marketing so much that you lose touch with the human element in marketing. Social media marketing is only effective when the message being sent is coming from a trusted source; in other words, coming from a human, not a robot.
2. Ask Questions
By asking questions, a business is able to develop a social media marketing strategy.
Questions like: Who are we targeting? Who will this advertisement help? In what way can we get our message across to our potential customers? These are all relevant questions that help a business develop effective social media marketing tactics.
3. Try Video Marketing
It is clear that video marketing is becoming more and more effective on social media. For businesses who don’t have a video marketing strategy, it is definitely not too late to start! The future of social media marketing lies within video content; make sure your business is not missing out. Especially as the younger generations age and begin to make up most of the work force.
4. Spend Money
Successful businesses and marketers are not afraid to utilize paid advertising features on social media. Each social media platform has their own advantages, so be sure to study each platform and figure out which one your potential customers are using. In general, Facebook is the most popular platform. However, in terms of professionals, Linkedin stands out as the winner.