Why is Website Design Important?
Imagine you are browsing through Google for skincare products. And you come across a brand new website. How much time would you need to verify if this website is worthwhile or not? 10 minutes? 5 minutes? Studies have shown that an average person will spend only 1 minute before deciding to continue browsing the website further. Within that 1 minute time span consuming content, 66% of people would prefer to see something beautifully designed versus something plain and simple.
Your website’s design is an important part of your online marketing presence. To build a better website for your business, you must understand the importance of web design. Still not convinced? Here are 5 reasons why website design is important.
1. It sets the first impression
When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.
2. It aids your Search Engine Optimization (SEO) strategy
Your SEO strategy is what helps you rank higher in Google searches. If you are currently not on the first or second page on Google for any relevant keyword, it's probably because your website is not properly built. Aside from how content is published on your website, certain web design elements can directly affect SEO in and of themselves. To put it simply, your code needs to be SEO-friendly. The best way to ensure proper web design practices (and subsequent search engine visibility) is to partner up with a web design agency that knows what they’re doing.
3. It sets the impression for customer service
People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.
4. It builds trust with your audience
People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as seedy or shady because you don’t have an updated web design.
5. Your competitors are doing it
If you need a reason for why web design is important, here’s a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site. If you have an old, outdated, and low-quality website, your competitor’s will outrank you. Their well-designed website will perform better than your website. This means you’ll lose leads to your competitors.
Lead to More Customers
7 Important Elements of Quality Web Design
1. Good Style Guide
A style guide will help you keep a consistent brand image on your website. And consistency helps your audience build brand recognition and keeps them engaged on your page longer. A style guide includes the website color, format, typography, and more, for every page on your website. This ensures that every time someone adds an element to your site it is consistent with other pages. If your website style is clean, modern, and beautiful, even better.
2. Solid Navigation
When users access your site, they want to access information quickly and easily. If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use. Your navigation should be simple and self-explanatory. Include broad headings that encompass numerous subtopics, so your audience can easily find the information they need. This is the easiest way for you to help your audience find information fast.
3. Responsive Design
With the growth in mobile devices, responsive design is more important than ever. Your audience will access your site from a multitude of devices, including smartphones, tablets, and desktop computers. If you want these leads to remain on your site, you must ensure that each person has a positive experience. Responsive design ensures that your audience has a good experience on your site, regardless of the device they use.
4. Purposeful Visuals
Companies integrate visual elements to improve engagement on a website. For example, customers are 10 times more likely to interact with a video than text. With good web design, you make more tactful decisions about your site. As you build your dream website, it’s crucial that you don’t overload your site with too many visual elements. Instead, you must create a balance between images and text on your page.
5. Good Website Copy
Your audience visits your website to obtain important information. So it’s important that you write quality copy. Writing good copy keeps your audience engaged on the page longer. They’ll read all your information and learn about your business. Your style of writing should align with the style of your website for consistency. Content matters just as much as the overall design, so provide your audience with the valuable information they need.
6. Call-To-Action (CTA) Buttons
Once you have leads on your site, you want to guide them towards converting. A key element of that is your call-to-action (CTA) button. Web design importance is evident when you’re trying to get your audience to act. A well-designed CTA button will get your audience to proceed to the next step. These buttons fit into your design but stand out on the page. Your audience’s eye immediately goes to these buttons.
7. Page Speed
You can have an awesome website design, but it won’t matter if your audience never gets to see it. Page speed is an important element of web design. It ensures that your page loads quickly, so your audience can access information fast. Your audience hates to wait for slow loading pages. If your page takes too long to load, your audience will lose interest. They will return to the search results and select a competitor’s page instead.