DIGITAL MARKETING
RESEARCH. OPTIMIZE. GROW.
Overview
Content Creation
Competitive Research
Social Media Marketing
Branding Strategy
Email Marketing
Keyword Research
Project Duration
16-months
Project Goals
Capital Fundraise
Strong Branding Strategy
Interest from Investors​
End Results
Raised $40,000,000 USD
Keys to Project Success
Email Marketing
First we created a landing-page which included HybridBlock's (HYB's) official ICO trailer. By sharing this on all ICO-rating platforms, Bitcoin reddit threads, and Bitcointalk.com, we compiled an email list of 20,000 contacts. We A/B tested 8 different email templates to see what worked. From text to time of day to template color. Our email response rate was 3%, above industry average, with an unsubscribe rate of 0.3%, well below industry average. Through the initial email campaign we were able to secure $4 million in capital fundraising.
Branding Strategy
As a blockchain company, HYB was working in a space filled with scammers and hackers. On top of that, the company was fundraising at the height of the market, when Bitcoin was trading at above $15,000 USD. As such, how investors perceived the brand was very important. We put together a strong branding package for HYB which included 2 investment trailer videos, and +12 PR placements on notable websites like Forbes, Inc. Magazine, CNBC and Huffington Post. We even secured an interview with CNBC with the founder Apolo Ohno.
Social Media Marketing
Before kickstarting our marketing and emailing efforts, we knew that our "online reputation" was important. Therefore, we made it a priority to become reputable on the social media platforms that matter to crypto-investors. Twitter and Facebook became our main focus points. We also shared content on Medium, Bitcointalk.com and all ICO rating platforms. Additionally, we hired community moderators for Telegram, worked with YouTube influencers, and offered Airdrop rewards to grow the Telegram community to +30,000 members.
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