Overview

Keys to Project Success

Email Marketing

We spent 2 weeks compiling an email list of +15,000 contacts for iTrue through secondary research and personal contacts. From money fund managers to VC partners and retail investors. We began A/B testing different variables to see what works. From text to time of day to template color. Our email response rate was 3%, above industry average, with an unsubscribe rate of 0.3%, well below industry average.

Branding Strategy

As a blockchain company, iTrue was working in a space filled with scammers and hackers. On top of that, the company was fundraising at the height of the initial coin offering (ICO) craze. As such, how investors perceived the brand was very important. We put together a strong branding package for iTrue which included 2 investment trailer videos, and PR placement on notable websites like Yahoo.com, e-27 and CCN.com.

Social Media Marketing

Getting eyeballs onto iTrue's website was one challenge. But before we began kickstarting our marketing and emailing efforts, we knew that our "online reputation" was important. Therefore, we made it a priority to become reputable on the social media platforms that matter to crypto-investors. Twitter and Facebook became our main focus points. We also shared content on Medium and all ICO rating platforms.